Consumer AI is having its breakout minute– and few start-ups have actually recorded the limelight this year quite like Phia The AI-powered shopping assistant has turned into one of 2025’s buzziest launches, not only for its vision of how Gen Z stores, however likewise for the powerhouse creators leading it: Phoebe Gates and Sophia Kianni
At TechCrunch Disrupt 2025 , occurring October 27– 29 at San Francisco’s Moscone West, the two will take to the Interrupt Stage to share just how they’re building Phia into a resilient consumer brand name, what it requires to range in among tech’s most competitive markets, and just how they’re transforming viral buzz into lasting market impact.
The next era of customer AI
Phia objectives to change the method digital citizens uncover, compare, and look for products– blending AI support with the values of mindful consumerism. For Gen Z, the purchasing journey has to do with greater than comfort. It has to do with trust fund, customization, and straightening selections with personal ethics. Gates and Kianni are wagering that the next generation of customer AI should deliver on all of those fronts at the same time.
From advocacy to AI
Phoebe Gates , co-founder of Phia, is a business owner and passionate supporter for women’s reproductive civil liberties and sex equity. A Stanford graduate in human biology, she has actually worked with global healthcare leaders, lobbyists, and advocates to drive meaningful social modification. Gates applies her business emphasis to influence a new generation of ladies in service. Recognized by Reproductive Liberty for All as the 2024 “Climbing Reproductive Freedom Champ,” she remains to be a voice for progression while developing Phia into a leading AI purchasing brand name.
Sophia Kianni is the founder of Phia. She is an Iranian American business owner and environment protestor who has actually made waves as the founder of Environment Cardinals , the world’s largest youth-led environment nonprofit. Named to Forbes 30 Under 30 and BBC’s 100 Females, she likewise worked as the youngest UN climate advisor in united state background. Currently she’s using her storytelling and advocacy proficiency to range Phia. A Stanford alumna, Kianni is focused on making use of AI to encourage smarter, a lot more lasting customer options.
Learn exactly how to develop for development, commitment, and effect in this session
Scaling a customer AI brand name is not almost tech– it’s about winning count on, adjusting promptly to market changes, and understanding just how to attract attention in a loud area. Gates and Kianni will certainly talk about:
- Transforming attention right into fostering : Exactly how Phia is moving past buzz to develop real consumer loyalty.
- The Gen Z variable : Why today’s youngest shoppers anticipate personalization, transparency, and values-driven tech.
- Building for scale : Lessons from taking an early-stage concept into one of the hardest markets in tech.
Do not miss out on the ticket cost savings
With greater than 10, 000 owners, financiers, and operators readied to collect at TechCrunch Disrupt 2025, this session is a must-see for any individual building in customer AI, commerce, or brand-driven technology who wants to win Gen Z commitment. Remain in the space when Phoebe Gates and Sophia Kianni break down the following frontier of AI-powered shopping. Register today to save as much as $ 444 Greater than simply you? Save 20 % for teams of 4 – 9 by tomorrow, October 3
Techcrunch event
San Francisco | October 27 – 29, 2025